a structural perspective
- taking a look at the building blocks - Nouns, Verbs, Adjectives, Adverbs, Prepositions - used to compose written documents
Goal Perspective
- Looking at the specific goal of a documents
- rules
- customs
- format

Formal - is communication that focuses on professional expression with attention to roles, protocol, and
appearance. It is characterized by its vocabulary and syntax, or the grammatical arrangement of words
in a sentence. That is, writers using a formal style tend to use a more sophisticated vocabulary—a
greater variety of words, and more words with multiple syllables—not for the purpose of throwing big
words around, but to enhance the formal mood of the document. They also tend to use more complex
syntax, resulting in sentences that are longer and contain more subordinate clauses.
Casual -involves everyday words and expressions in a familiar group context, such as
conversations with family or close friends.
- Casual communication is the written equivalent of this kind of casual attire.
Colloquial language/Colloquialism - is an informal, conversational style of writing. It differs from standard business
English in that it often makes use of colorful expressions, slang, and regional phrases.
- It can take the form of a word difference (“Coke,” a “tonic,” a “pop, and a “soda pop”)
- It can also take the form of a saying.

Also, consider the words, jargon, slang, and creole. Do some research. Find their meaning and an example.